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      <image:title>Insights - Marrying Quantitative Data with Organization’s Capacity and Potential for Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Don’t Leave Money on the Table:&amp;nbsp; Improve Lead Capture by 15% with Simple Teaming - April, 2024</image:title>
      <image:caption>By coordinating marketing campaigns with access capacity and call center readiness before, during, and after, health systems can see a faster ROI of 10-30% through reduced access limits, higher lead conversion, and expanded digital self-service options. Too often clinicians have schedule gaps due to unnecessary late cancellations or preventable no-show patients.</image:caption>
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      <image:caption>Consumers are redesigning primary care delivery through new expectations of convenience, cost transparency and personalized experiences. Emerging models show primary care expanding beyond traditional medical offices. I can help your team leverage insights, available expertise, and care models to frame engaging  primary care-seeking consumers with a deep understanding of their motivations, preferences across settings, and expectations for reinvented primary care delivery, with a value case for acquiring only a small fraction with quick wins. Now that retail players are withdrawing from traditional fee for service primary care, let’s talk about approaches that fit your open resources with ways to find, reach, engage, and grow, achieving a small fraction of net gains.  With changing market headwinds, the trusted health providers have options for the consumer that has shifted primary care definitions.  Let’s talk about how it brings you targeted growth and revenue gains. Considerations:  What kind of new customers have come into your market that might need a new way to engage fast?   What health first touch / primary service options will you consider, whether you build, buy or rent?  What is it worth to engage even 20% of those net new customers in your market? For which new customer type would you health system like to be the first resource to turn to?   Is going into a new market the opportunity for toe-hold for the next $10M?</image:caption>
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      <image:title>Insights - “Why Segmentation is Critical in 2024” on Touch Point Media - January, 2024</image:title>
      <image:caption>Masterful investment starts with granular customer insights recognizing who, what, and how, to arrives at estimated value. This discussion illuminates how health systems can gain strategic advantage through quantifying niche customer segments, crafting hyper-personalized experiences, and measuring the impact on acquisition, loyalty, and margins. Health cases show how providers and payers have matched scarce clinical and business resources to strengthen business resilience through a sophisticated design for the segments and drive more profit.</image:caption>
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      <image:caption>Post pandemic consumer habits have shifted health expectations, presenting multi-million dollar growth opportunities for those who understand evolving wants. Product, payer and service companies have unlocked significant business impact across industries. Including a product firm finding $20M value with positioning financial transparency that would attract and retain business, a provider system opening 4 adjacent markets likely to gain $10M+/year with only a fraction of share gain, and a payer accelerated 2X  margin with updated service standards.</image:caption>
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      <image:title>Insights - “Reinventing Customer Service”, Society for Healthcare Strategy &amp;amp; Market Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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