ABOUT LINDA

Where creativity meets clarity, and vision meets action.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

WHO I AM

A strategist, advisor and partner in making things happen.

I bring experience from inside some of healthcare's most complex organizations, along with a perspective shaped by years of working across marketing, customer engagement, strategy and healthcare leadership.

Today, I work with healthcare leaders who want to move faster, think differently and create measurable value.

Experience that informs the strategy

My career has included leadership roles across healthcare and consulting, including:

  • Associate Director, Customer Engagement at Accenture

  • VP, Marketing & Planning Solutions at Thomson Reuters Health, a $3B business

  • Co-Founder, New England Society for Healthcare Strategy & Marketing

  • Faculty member for Harvard's Master’s in Health Care Management

These experiences taught me something I bring to every engagement: good strategy isn't just about having a great idea. It's about understanding the people, the business and the realities that determine whether an idea actually works.

HOW I HELP

See the opportunity.

Sometimes the biggest opportunity is hiding in plain sight. I help identify growth opportunities, customer needs and possibilities that may be overlooked.

Sharpen the idea.

Good ideas get better when they're challenged. I ask the questions that help leaders rethink the initial frame, uncover new possibilities and focus on what matters most.

Make it work.

Strategy only matters when it can be put into action. I help connect the dots across customers, clinicians, operations, technology and the business to create practical paths forward.

Show the value.

Great work needs a business case. I help leaders articulate the value of an idea in a way that earns support, drives adoption and creates sustainable growth.

WHY CLIENTS WORK WITH ME

I’ve been on both sides of the table.

I’ve worked inside large organizations. I’ve advised leaders. I’ve taught healthcare executives. I’ve helped teams think through customer engagement, marketing strategy, innovation and growth.

So I understand that even a great idea has to survive budgets, competing priorities, organizational dynamics and the realities of healthcare.

My role isn't to come in and tell you what to do.

It's to help you see what's possible, figure out what will work, and give you the momentum and strategic support to move forward.

CREDIBILITY &

THOUGHT LEADERSHIP

Harvard

Faculty member (Multi-Year Appointment)

Teach market strategy and healthcare marketing to physician executives in the master's in health care management program

SHSMD

2020 Leadership Excellence Award

Recognizing a career of achievement in healthcare strategy, innovation, leadership, and contribution to the profession.

Digital Health Awards

Awards Judge

Serve as a judge for the Digital Health Awards, recognizing excellence in digital health innovation and impact.

Strategic Health Care Marketing

Editorial Advisory Board

Contribute to industry thought leadership and best practices in healthcare marketing, strategy, and growth.