Strategic growth planning for service lines, products, and capabilities. Linda helps health leaders build phased growth roadmaps, align oversight structures, and define KPIs that support measurable value creation.

Successes include:

2× expansion of primary service area

25% growth in maternal-child services over 3 years

$10M+ margin capture through improved scheduling and capacity engagement

Optimize marketing structure, impact, and experience alignment. This service assesses marketing operations and applies customer insights to close experience gaps, reduce leakage, and drive loyalty.

Successes include:

130% revenue target achieved through redesigned product marketing

Integrated experience and loyalty strategy across Mar/Com

Expanded sales channels and brand value impact

Segment, prioritize, and engage customers with measurable ROI. Linda guides teams to shape services, pricing, and outreach using segmentation, scenario planning, and value case development.

Successes include:

Transformed Mar/Com from reputation-only to growth engine

Enabled profitable, differentiated services with top ratings

Delivered strategic redesign initiatives with target value impact

Team-based training to refine services and launch with impact. Interactive, academically adapted training equips leaders with go-to-market tools, pricing strategies, and marketing plans. Teams co-design offerings that engage customers and deliver ROI.

Successes include:

$30M+ value impact from Health Engagement Center redesign

Physician executives trained to deliver top-rated services

Six strategic design initiatives launched by Mar/Com division