Ignite Market Advantage helps health leaders uncover value, align teams, and execute with measurable impact.
Strategic Services That Deliver ROI
Discover
Identify hidden value and unmet needs through customer insights, segmentation, and opportunity mapping.
Align leadership and teams around strategic priorities using workshops, scenario planning, and go-to-market strategy.
Design
Execute with clarity and measure impact through ROI tracking, performance dashboards, and customer engagement metrics.
Deliver
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Growth Accelerator
Strategic growth planning that expands services and captures measurable value.
Successes include:
2× expansion of primary service area
25% growth in maternal‑child services over 3 years
$10M+ margin capture through improved scheduling and capacity engagement
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Marketing Maximizer
Optimize marketing operations to close gaps, reduce leakage, and drive customer loyalty.
Successes include:
130% revenue target achieved through redesigned product marketing
Integrated experience and loyalty strategy across Mar/Com
Expanded sales channels and brand value impact
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Customer Engagement Strategy
Segment and prioritize customers to shape services, pricing, and outreach with measurable ROI.
Successes include:
Transformed Mar/Com from reputation‑only to growth engine
Enabled profitable, differentiated services with top ratings
Delivered strategic redesign initiatives with target value impact
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Ignite Training
Interactive, team‑based training that equips leaders with go‑to‑market tools and delivers measurable ROI.
Successes include:
$30M+ value impact from Health Engagement Center redesign
Physician executives trained to deliver top‑rated services
Six strategic design initiatives launched by Mar/Com division
Flexible Engagements That Fit Your Needs:
Flexible Engagements That Fit Your Needs:
One-time strategy sessions
Multi-phase consulting engagement
Executive workshops
Custom assessments
“Every business transaction has a Customer on the Other Side. How well do you know, recognize them, and serve them? The answer to customer intimacy will drive raving fans and value.”
— Linda MacCracken
“Every business transaction has a Customer on the Other Side. How well do you know, recognize them, and serve them? The answer to customer intimacy will drive raving fans and value.”
— Linda MacCracken