Ignite Market Advantage helps health leaders uncover value, align teams, and execute with measurable impact.

Strategic Services That Deliver ROI

Discover

Identify hidden value and unmet needs through customer insights, segmentation, and opportunity mapping.

Align leadership and teams around strategic priorities using workshops, scenario planning, and go-to-market strategy.

Design

Execute with clarity and measure impact through ROI tracking, performance dashboards, and customer engagement metrics.

Deliver

  • Growth Accelerator

    Growth Accelerator

    Strategic growth planning that expands services and captures measurable value.

    Successes include:

    2× expansion of primary service area

    25% growth in maternal‑child services over 3 years

    $10M+ margin capture through improved scheduling and capacity engagement

  • Marketing Maximizer

    Marketing Maximizer

    Optimize marketing operations to close gaps, reduce leakage, and drive customer loyalty.

    Successes include:

    130% revenue target achieved through redesigned product marketing

    Integrated experience and loyalty strategy across Mar/Com

    Expanded sales channels and brand value impact

  • Customer Engagement Strategy

    Customer Engagement Strategy

    Segment and prioritize customers to shape services, pricing, and outreach with measurable ROI.

    Successes include:

    Transformed Mar/Com from reputation‑only to growth engine

    Enabled profitable, differentiated services with top ratings

    Delivered strategic redesign initiatives with target value impact

  • Ignite Training

    Ignite Training

    Interactive, team‑based training that equips leaders with go‑to‑market tools and delivers measurable ROI.

    Successes include:

    $30M+ value impact from Health Engagement Center redesign

    Physician executives trained to deliver top‑rated services

    Six strategic design initiatives launched by Mar/Com division

Flexible Engagements That Fit Your Needs:

Flexible Engagements That Fit Your Needs:

One-time strategy sessions

Multi-phase consulting engagement

Executive workshops

Custom assessments

“Every business transaction has a Customer on the Other Side. How well do you know, recognize them, and serve them? The answer to customer intimacy will drive raving fans and value.”

— Linda MacCracken

“Every business transaction has a Customer on the Other Side. How well do you know, recognize them, and serve them? The answer to customer intimacy will drive raving fans and value.”

— Linda MacCracken

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