Turning Insight Into Measurable Growth
Teach | Train | Align → Discover | Design | Deliver Acceptable ROI
Trusted by health systems, payers, and digital innovators.
Harvard Faculty · SHSMD Leadership Excellence Award · Former Accenture Consultant
Clarity. Alignment. Measurable Growth.
Every engagement turns insight into measurable impact. We teach teams to co-design the art of the possible. The result is focus, confidence, and Acceptable ROI.
-
Clarity
We uncover hidden value and define what matters most.
-
Alignment
We bring leaders together to chart a shared path.
-
Measurable Growth
We connect strategy to execution so results are visible, repeatable, and fundable.
Our Proven Path to Growth
Results in Action
Executives trust Ignite Market Advantage because every engagement delivers measurable outcomes.
Market Expansion Strategy
Uncovered 10% market share worth $30M by mapping customer needs and designing services for high-value segments.
Medicare Advantage Growth
Boosted enrollment from flat to 20% growth over 4 years with 97% digital engagement and targeted loyalty programs.
Health IT Product Launch
Delivered 130% of target sales and 110% renewal rates by reframing physician billing insights for competitive strategy.
Clarity. Alignment. Measurable Growth.
-
“Linda is brilliant, dynamic, and approachable — she makes marketing both interesting and fun.”
-
“Her breadth of knowledge and experience is outstanding. She shares insights generously and designs strong, engaging programs.”
-
“Linda creates a welcoming environment where learning feels safe, supportive, and energizing.”
Insights That Drive Growth
Linda shares strategic frameworks and marketing insights that help health leaders uncover value, align teams, and deliver measurable ROI.
-
![Marrying Quantitative Data with Organization’s Capacity and Potential for Revenue]()
Marrying Quantitative Data with Organization’s Capacity and Potential for Revenue
Healthcare marketers need to understand patient segments through quantitative analysis, collaborate with finance and operations, and use scenario planning to optimize marketing strategies. This approach ensures more effective campaigns and better alignment with organizational goals.
-
![Don’t Leave Money on the Table: Improve Lead Capture by 15% with Simple Teaming]()
Don’t Leave Money on the Table: Improve Lead Capture by 15% with Simple Teaming
By coordinating marketing campaigns with access capacity and call center readiness before, during, and after, health systems can see a faster ROI of 10-30% through reduced access limits, higher lead conversion, and expanded digital self-service options. Too often clinicians have schedule gaps due to unnecessary late cancellations or preventable no-show patients.
How will you maximize ROI by strengthening these critical partnerships across your enterprise?
How confident are the teams across access, clinical service lines and marketing that they are able to capture and retain patients with 100% capture?
What is the value of another 10-20% lead capture of patients, and securing the clinician’s caregiving time?
-
![Meeting Primary Care Requests Is Easier Than It Used To Be]()
Meeting Primary Care Requests Is Easier Than It Used To Be
-
![“Why Segmentation is Critical in 2024” on Touch Point Media]()
“Why Segmentation is Critical in 2024” on Touch Point Media
Let’s Talk About Growth.
Ready to uncover hidden value, align your teams, and deliver measurable ROI? Connect with Linda today.