The Impact of Igniting Your Market Advantage
Explore real cases where health systems unlocked growth, loyalty, and measurable ROI.
By expanding medical staff, engaging physician leadership, and innovating service lines, the health system shifted from conservative positioning to progressive contracting — achieving a 15% market share gain, 20% inpatient growth, and AA bond rating performance.
Expanding into eight adjacent markets required a customer‑centered approach. By using analytics‑configured personas and market mapping, the health system prioritized demand‑based segments and unlocked $30M+ in growth opportunities.
An integrated health system boosted Medicare Advantage enrollment by targeting the right segments, leveraging digital sales support, and engaging seniors through loyalty programs — achieving 7–20% growth and 97% digital adoption.
By affiliating with a pediatric academic health system and engaging women’s customer segments, the health system expanded services and achieved $2M in annual profit with 25% volume growth over three years.
By shifting focus from planners to executives and launching physician billing insight products, the firm uncovered local market competition and achieved 130% of target sales with 110% renewal rates in one year.