About
Ignite Market Advantage
Turning Insight Into Measurable Growth
About
Ignite Market Advantage
Ignite Market Advantage helps health systems, payers, and digital innovators uncover hidden value, align teams, and deliver measurable results. The practice integrates marketing strategy, operational insight, and customer experience to strengthen performance and accelerate innovation. Every engagement is grounded in systems thinking — connecting clinical, financial, and strategic priorities to create a single view of value.
Clients choose Ignite for its clarity, collaboration, and disciplined follow‑through. The consistent outcome: sharper focus, lower acquisition costs, faster delivery, and stronger loyalty.
What do we do?
Led by Linda MacCracken
Trusted Voice in Healthcare Strategy
Linda MacCracken is a pragmatic creative strategist with deep expertise in uncovering untapped revenue streams and elevating customer experiences in health and service industries. She serves as faculty for Harvard’s Master’s in Health Care Management, guiding physician and dental executives through customer engagement practices that shape services, outreach, and pricing.
Executives choose Ignite for its clarity, collaboration, and disciplined follow‑through. Every engagement delivers measurable outcomes — sharper focus, lower acquisition costs, faster delivery, and stronger loyalty.
Why Ignite Market Advantage
transforms insight into measurable growth. Each stage builds discipline and clarity, ensuring leaders see results that are visible, fundable, and sustained