Meet Linda Mac
A nationally recognized strategist helping health leaders uncover value, align teams, and deliver measurable ROI.
Linda MacCracken is a pragmatic creative strategist with deep expertise in uncovering untapped revenue streams and elevating customer experiences in health and service industries. She serves as faculty for Harvard’s Master’s in Health Care Management, guiding physician and dental executives through customer engagement practices that shape services, outreach, and pricing. Her leadership roles include:
Associate Director, Customer Engagement at Accenture
VP, Marketing & Planning Solutions at Thomson Reuters Health ($3B business)
Co-Founder, New England Society for Healthcare Strategy & Marketing
Trusted Voice in Healthcare Strategy Linda is a frequent national speaker and contributor on customer-engaged business value.:
Presentations:
Reinventing Primary Care — HMPS, 2024
Reinventing Customer Service — St. Luke’s Health, Boise, 2023
Podcasts:
Why Consumer Innovation Matters Right Now — Healthcare Rap
Why Segmentation is Critical in 2024 — Touchpoint Health
Video Feature:
The RESILIENCE Journey — Episode 6, Shift Health
Associations & Honors
Awards Co-Chair, SHSMD
Health Tech Innovation Reviews, Accenture (2023)
Digital Health Awards Judge
Professional Excellence Award, SHSMD (2020)
Governors Volunteerism Award, St. Paul, MN
Education
Faculty, Harvard School of Public Health
MBA / HMC, Boston University
BA Psychology / Political Science, Macalester College
Linda’s framework helps leaders uncover hidden opportunities, align teams, and deliver measurable ROI.
