Shifting to Market Leadership

How to attain a 15% share gain with AA bond rating in 4 years

A health system in a multi-health system competitive marketplace sought to boost market share along with strong financial performance. Shifting from distributed freestanding Emergency Departments, a staid medical staff with 70% split admitters, conservative market share and brand with a conservative contracting position, to expanded medical staff, highly engaged physician leadership in service line innovation, service line expert targeted marketing and experience delivery, progressive contracting to deliver a 15% market share, and 20% inpatient volume growth driving facility expansion.