“Why Segmentation is Critical in 2024” on Touch Point Media

January, 2024

Masterful investment starts with granular customer insights recognizing who, what, and how, to arrives at estimated value. This discussion illuminates how health systems can gain strategic advantage through quantifying niche customer segments, crafting hyper-personalized experiences, and measuring the impact on acquisition, loyalty, and margins. Health cases show how providers and payers have matched scarce clinical and business resources to strengthen business resilience through a sophisticated design for the segments and drive more profit.