Building the Specific Consumer Front Door, Efficiencies in Focus

December, 2023

Post pandemic consumer habits have shifted health expectations, presenting multi-million dollar growth opportunities for those who understand evolving wants. Product, payer and service companies have unlocked significant business impact across industries. Including a product firm finding $20M value with positioning financial transparency that would attract and retain business, a provider system opening 4 adjacent markets likely to gain $10M+/year with only a fraction of share gain, and a payer accelerated 2X  margin with updated service standards.

Considerations:

• How well are your teams armed about knowing who they are serving?

• Where are the friction points at which patients defect? 

• What are the minimum viable requirements for retention?  

“Why Consumer Innovation Matters Right Now” on Healthcare Rap