Meeting Primary Care Requests Is Easier Than It Used To Be

April 2024

Consumers are redesigning primary care delivery through new expectations of convenience, cost transparency and personalized experiences. Emerging models show primary care expanding beyond traditional medical offices. I can help your team leverage insights, available expertise, and care models to frame engaging  primary care-seeking consumers with a deep understanding of their motivations, preferences across settings, and expectations for reinvented primary care delivery, with a value case for acquiring only a small fraction with quick wins. Now that retail players are withdrawing from traditional fee for service primary care, let’s talk about approaches that fit your open resources with ways to find, reach, engage, and grow, achieving a small fraction of net gains.  With changing market headwinds, the trusted health providers have options for the consumer that has shifted primary care definitions.  Let’s talk about how it brings you targeted growth and revenue gains.

Considerations: 

• What kind of new customers have come into your market that might need a new way to engage fast?  

• What health first touch / primary service options will you consider, whether you build, buy or rent? 

• What is it worth to engage even 20% of those net new customers in your market?

• For which new customer type would you health system like to be the first resource to turn to?  

• Is going into a new market the opportunity for toe-hold for the next $10M?