Rethinking technologies

How a health IT product suite achieved 130% of target sales  

A health Information systems products firm sought to expand insight for providers, payers, and emerging health company buyers, with a new data asset of physician billing insights.  Shifting the target buyers of planners to executives seeking to understand the degree of competition with physician entrepreneurs, the products offering outpatient market share, outpatient clinical conditions and outpatient physician specialty service insights were launched to uncover the local market competition, preparing the physician joint venture and collaborative market profiles, resulting in 130% of target sales, with 110% business line renewal rates within 1 year.