Growing Payer Products – Medicare Advantage

How to surpass payer product enrollment growth to 7-20% growth over 4 years

An integrated health system sought to grow Medicare Advantage and retain seniors in the market leadership position. Choosing to boost enrollment, they sought to understand their market, and design marketing, sales and service uniquely.   

Armed with market and membership market segment profiling, the best matched segments most likely to value the products, integrated digital sales support, persona based marketing and personalized customer service moved flat enrollment to same year 7% growth (with a total 14% enrollment growth in the same year), to 20% growth, supported by an older adult loyalty program, that successful engaged old adults in 97% digital engagement.