Don’t Leave Money on the Table:  Improve Lead Capture by 15% with Simple Teaming

Written By Linda MacCracken

April, 2024

By coordinating marketing campaigns with access capacity and call center readiness before, during, and after, health systems can see a faster ROI of 10-30% through reduced access limits, higher lead conversion, and expanded digital self-service options. Too often clinicians have schedule gaps due to unnecessary late cancellations or preventable no-show patients.

Considerations:

  • How will you maximize ROI by strengthening these critical partnerships across your enterprise?

  • How confident are the teams across access, clinical service lines and marketing that they are able to capture and retain patients with 100% capture?  

  • What is the value of another 10-20% lead capture of patients, and securing the clinician’s caregiving time?   

Linda MacCracken
Previous

Marrying Quantitative Data with Organization’s Capacity and Potential for Revenue
Next

Meeting Primary Care Requests Is Easier Than It Used To Be